Privacy Policy

Your privacy is very important to the Mackinaw Area Visitors Bureau. With that in mind, we have established and implemented information handling practices for that we believe are consistent with the highest standards and best practices of organizations doing business on the Internet. This privacy policy describes the practices that apply to our site, including, specifically, the information we collect about you, when and how we collect that information and what may happen to that information. We have prepared a detailed policy because we believe you should know as much as possible about our practices so that you can make an informed decision about the extent of your use of our site.


We will not collect personally identifiable information like your name, e-mail and mailing address and telephone number (“Personal information”) without your knowledge and permission;

We will not disclose your Personal Information to third parties unless you have authorized us to do so:

The remainder of this policy describes our information handling practices in detail.

When You’re Just Visiting Us…

You can always visit our site without revealing who you are or providing any personal information. When you visit our site or visit our site through one of our member’s sites, we do collect usage information (session data), but it is anonymous and is not linked to you as an individual. We use session data to better understand things like how our site is navigated, how many visitors arrive at specific pages, the length and frequency of stays at our site, the variety of searches of our site’s database, the types of browsers and computer operating systems used by our visitors and the Internet Protocol addresses from which our visitors connect to our site. We use this information to improve our site content and ease of use.

Cookies. We do not place a “cookie” on your personal computer. A Cookie is a small computer file that our computer sends to your computer and that your computer sends back to us each time you make a request from our site. Most Internet browsers automatically accept cookies. However, you can instruct your browser, by editing is options, to stop accepting cookies or prompt you before accepting a cookie form the sites you visit.

We also have third-party advertisers on our site. These advertisers may or may not use cookies to track session data about the ads you have seen and types of things that you appear interested in. We do not share any Personal Information about you with these advertisers unless you give us permission to do so separate from any permission you provide during the registration process. However, these advertisers may have other sources of information and their own privacy practices. These advertisers may also use combined information about your visits to our site and other sites in order to provide advertisements about related goods and services that you may be interested in. We encourage you to check the privacy policy of our third party advertisers prior to using their sites.

When You Decide to Register With Us

Personal Information. If you decide to register personal information with us, we will collect Personal Information about you that you voluntarily share with us. We collect Personal Information that is necessary for us to provide you with information, products, and services offered on our site. As mentioned, this Personal Information includes things like your name, e-mail, mailing address, and telephone number.

Other information. You may decide to share other information with us about yourself (for example, demographic information like your age and gender) and your travel preferences and experiences. We will protect your information to the best of our ability.

Opt-Out. As part of the registration process, we give you two important choices (“opt-out”) about advertisements, updates, and promotions. We hope you will find these items interesting and informative. In fact, we will use the information you tell us about you to share advertisements, updates, and promotions with you that include our recommendations to you about travel specials. Nonetheless, you will let us know if you do not want us to use your e-mail addresses to deliver to you (1.) deals, updates, highlighting specials, promotions, contests, sweepstakes, and other travel opportunities available on our site and /or sponsored by our members and advertisers; and/or (2.) our newsletter highlighting specials, promotions, contests, sweepstakes, and other travel opportunities available on our site and/or sponsored by our members. If you do not opt-out from receiving these communications about our site, we will send them to you. Of course, if you do not opt-out during registration, but later change your mind, you can to e-mail us that you would like to “opt-out” of and stop receiving either or both of these communications.

Online Surveys and Contents.
We value your comments and opinions. From time to time, we will invite you, as a registered user of our site, to participate in online surveys, but the choice will be yours. Each time you purchase, book, or reserve travel services, accommodations, or information through our site, we reserve the right to ask for your feedback on your experience. Your participation in these surveys is on an anonymous basis, unless we tell you up-front otherwise. We may offer you the chance to win a variety of travel related prizes by sponsoring contests. You choose to participate in these contests or not. If you choose to participate in these contests, you will share certain parts of your Personal Information with us, like your full name, e-mail address and mailing address. Participation in these contests may include participation in an online survey. We will only use your Personal Information to notify you if you win a contest.

When You Purchase, Book Or Reserve Travel Services or Accommodation Through Our Site…

Payment Information and Travel History. You will be able to book, reserve, or purchase travel services or accommodations through our site. To do so, you must provide payment information to us. For example, your credit card specifics like card number, issuing bank, and expiration date. Cardholder name and billing address. We will keep a history of all your reservations, bookings, and purchases of travel services and accommodations through our site.

Sharing of Personal Information. Generally, we only disclose your Personal Information to those travel providers that you decide to make arrangements with through our site. For example, when you purchase a hotel room, we will provide the hotel with the Personal Information needed to process your transaction. We use our reasonable efforts to ensure that these travel providers will also protect your Personal Information. We contract with other companies to perform various functions necessary to operate our business-for example, to deliver tickets, ship items, and process credit cards. We will share with these other companies only that Personal Information they require to fulfill your orders. These companies agree that they will not use or disclose that Personal Information for any other purposes. Other than as explained in this policy, we will not disclose any Personal Information we collect from you to others without your permission. (a) to protect the security of our site and our rights, (b) to protect ourselves against liability; (c) in response to legal process, (d) if we believe in good faith that the law requires it. Please note that if we receive a formal request to disclose your Personal Information in connection with a legal action, we will attempt to tell you about it at least ten (10) days before we respond to that request, if permitted by law, via the e-mail address you provided during registration.

Other Travelers. If you decide to book, reserve, or purchase travel services or accommodations for other travelers, we will collect certain Personal Information about these other travelers. You will need to make sure that each of these other travelers agrees, in advance, that you can disclose their Personal Information to us. We will retain these other travelers’ Personal Information.

Combined Non-Personal Information. We may also combine anonymous information supplied by you and other users during registration on our site with information about your use and others’ use of our site. We will use this combined information to describe our user base, without reference to any specific individual, to potential partners, investors and advertisers. We will not share your Personal Information with any other users of our site, but we may use information we collect about your travel preferences and experiences to make recommendations to other users of our site. For example, if we know that you and other users of our site who have traveled to a particular attraction had positive experiences at a hotel in our destination, we might recommend that others who will be traveling to our destination. We may also share aggregated statistical information about users of our site and our service and product offerings with others, including our vendors and members. We will not link this statistical information to any Personal Information that can identify you as an individual.

Additional Products and Services. We may partner with other companies & members to offer you additional products or services. If you sign up for any of these additional products or services, we will share your name and any other Personal Information that is necessary for these other companies to provide the products or services you have signed up for. Our policy will cover the use of your Personal Information by these other companies only to the extent that we can control. We do not guarantee the security of your personal information with third party companies. We encourage you to read each other company’s privacy policy before signing up for any of its products or services.

Notification of Changes. We may change this policy from time to time. If we decide to change this policy we will simply post notice of the change on our site at least thirty (30) days before putting the change into effect. If any proposed change is unacceptable to you, you may, request we remove your Personal Information from our records.

How We Protect Your Information. We are committed to safeguarding your information. For that reason your information is secured from unauthorized access from the Internet through market leading firewall technology. We also protect the connection between your computer and our server from eavesdropping through industry-standard encryption technology known as Secure Socket Layer (SSL). Depending on your browser, this SSL will have encryption keys of up to 128 bits. To ensure that we fulfill our commitment to safeguard your information handling practices are in accordance with the highest industry standards and best practices on the Internet at all times.

Links. Our site provides links to other sites. When you click on one of these links, you are leaving our site and entering another site that we do not control and for which we cannot be responsible. You should carefully review the privacy statements or policies on any other site that you visit because those privacy statements or policies will apply to your visit to that site and may be very different from our policy.

Contact Us. If you have any questions or concerns about this policy or our information handling practices, you may contact We will attempt to respond to your questions or concerns within three (3) business days after we receive them.


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